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Business Details
50+ Years
experience
Trusted Optometrists in Hollywood, FL
Heiden & Heiden has been dedicated to providing quality eyecare since 1946, rooted in a legacy of family expertise spanning three generations. Our practice prioritizes personalized attention, ensuring each patient receives tailored solutions for their eye health needs. Located in Downtown Hollywood, we offer comprehensive services including routine exams, advanced diagnostics, and treatment for ocular conditions. Our commitment extends beyond vision correctionwe utilize cutting-edge technology like Optomap imaging to detect early signs of systemic diseases such as diabetes and cardiovascular issues.

With a focus on accessibility, we accept most insurance plans and provide a curated selection of affordable and premium eyewear brands. Our team, led by experienced optometrists, emphasizes patient education and long-term eye health management. By blending tradition with innovation, we strive to enhance the quality of life for every individual we serve. Our office maintains a welcoming environment where professional care meets community values, ensuring a seamless and comfortable experience for all visitors.
Services
Comprehensive Eye Exam Contact Lens Fittings Glaucoma Management LASIK Co-Management Retinal Imaging
Details
  • Year established: 1946
Highlights and features
  • Three generations of optometric expertise serving Hollywood since 1946
  • Advanced diagnostics with Optomap retinal imaging technology
  • Personalized care focused on long-term eye health
  • Accepts major insurance plans and flexible payment options
  • Curated selection of premium eyewear brands like Ray-Ban and Prada
Services
Comprehensive Eye Exam
Our detailed eye exams assess vision acuity, eye health, and detect systemic conditions through retinal imaging. We evaluate refractive errors, prescribe corrective lenses, and screen for glaucoma and cataracts. Using advanced technology like Optomap, we ensure early detection of health issues beyond vision problems.
Contact Lens Fittings
We provide customized contact lens fittings for cosmetic and medical needs, including specialty lenses for astigmatism or presbyopia. Our process ensures optimal comfort and vision correction through precise measurements and follow-up adjustments.
Glaucoma Management
Our glaucoma management includes early detection through intraocular pressure testing and optic nerve evaluation. We offer ongoing monitoring and treatment plans to prevent vision loss, utilizing the latest diagnostic tools for accurate assessments.
Retinal Imaging
Optomap ultra-widefield retinal imaging allows non-invasive visualization of retinal structures. This technology aids in detecting retinal diseases and systemic conditions like diabetes and hypertension without requiring pupil dilation in many cases.
Eyewear Selection
Our dispensary offers a wide range of eyewear from affordable to luxury brands like Versace and Oakley. Patients receive expert guidance in selecting frames that complement their vision needs and personal style while ensuring durability and comfort.
People
Stephen Heiden
Optometrist
Dr. Stephen Heiden, third-generation optometrist, graduated from the University of California at Berkeley. With over 30 years in Hollywood, he combines clinical expertise with community service through the Hollywood Rotary Club.
Alexis Heiden Strauss
Optometrist
Dr. Alexis Heiden Strauss, third-generation practitioner, specializes in family eye care. A Duke University graduate, she brings expertise in pediatric exams and contact lens fittings while maintaining the practice's legacy of personalized service.
Questions
What services does Heiden & Heiden offer?
We provide comprehensive eye exams, contact lens fittings, glaucoma management, retinal imaging, and a wide selection of eyewear. Our services combine routine care with advanced diagnostics.
Do you accept insurance?
Yes, we accept VSP, Medicare, Davis Vision, EyeMed, Spectera, and many other insurance plans. Contact our office to verify your specific coverage.
How can I schedule an appointment?
Call our office at 954-922-5210 during business hours or visit our website for appointment requests. We recommend scheduling in advance for preferred time slots.
What payment methods are accepted?
We accept cash, debit cards, and all major credit cards including American Express, MasterCard, Visa, and Discover for your convenience.
What makes your practice unique?
Our three-generation legacy combines personalized care with advanced technology like Optomap imaging, ensuring comprehensive eye health assessments in a family-friendly environment.
Do you carry designer eyewear brands?
Yes, our dispensary features premium brands such as Versace, Prada, Ray-Ban, Coach, and Oakley alongside affordable options to suit various preferences and budgets.