Business Details
21 Years
experience
Emergency
services
Your Personal Family Medicine Practice in Encinitas
Encinitas Personal Healthcare was founded in October 2005 by Dr. Martin C. Schulman, a board-certified family physician with over 15 years of academic medical experience at UC San Diego. Our practice prioritizes personalized, accessible primary care through a unique direct-pay model that limits patient volume to 300, ensuring same-day or next-day appointments, unhurried visits, and 24/7 availability via personal cell phone contact.We utilize modern technology including electronic medical records and telehealth consultations while maintaining a low-overhead structure to keep fees transparent and affordable. Our approach emphasizes shared decision-making, cost-effective treatments, and comprehensive preventive care tailored to individual patient preferences and medical needs.
Services
Family Medicine
Laser Therapy
Preventive Care
House Calls
Concierge Medicine
Details
- Year established: 2005
Highlights and features
- We offer same-day or next-day appointments with 60-minute visit durations
- Our practice maintains 24/7 physician availability via personal cell phone
- Direct-pay model eliminates insurance bureaucracy for transparent pricing
- Electronic medical records enable real-time access to test results and records
- Board-certified physician with 15+ years academic medical experience
Associations and certifications
- American Board of Family Medicine
What people say
Immediate pain relief
Highly recommend treatment
Exceptional personalized care
Miracle results
Amazing outcomes
Services
Family Medicine
Our family medicine practice provides comprehensive primary care services including acute illness management, chronic disease treatment, and preventive medicine. Patients receive personalized care plans tailored to their specific health needs through unhurried 60-minute appointments. The practice maintains continuous patient-physician relationships with 24/7 availability for urgent medical concerns.
Laser Therapy
Class IV high-power laser therapy treats musculoskeletal conditions like sprains, tendonitis, and neuropathy while promoting tissue healing. This non-invasive treatment option provides rapid pain relief and accelerated recovery for post-surgical patients. Clinical applications include sports injuries, chronic joint pain, and post-operative rehabilitation without medication dependency.
Preventive Care
Preventive medicine services focus on disease prevention through personalized screening recommendations and health risk assessments. Annual physical exams and age-appropriate screenings follow evidence-based guidelines while avoiding unnecessary testing. The practice emphasizes patient education and lifestyle modifications to maintain optimal health.
House Calls
Medical house calls provide care for patients with mobility limitations or acute medical needs at home. This service extends office-level care to patients' residences for comprehensive evaluations and treatment administration. Home visits ensure continuity of care for post-hospital recovery and chronic condition management.
Concierge Medicine
Our direct-pay concierge model offers exclusive access to personalized medical services without insurance restrictions. Patients receive guaranteed appointment availability, extended visit durations, and direct physician communication through a transparent membership structure. This approach prioritizes patient-physician relationships over insurance-driven medicine.
People
Martin C. Schulman
Family Physician
Dr. Schulman transitioned from UC San Diego's academic medicine program in 2005 after 15 years as faculty clinician. He established Encinitas Personal Healthcare to provide personalized primary care through a direct-pay model. The board-certified family physician graduated from UC San Diego Medical School in 1985 and completed residency at Long Beach Memorial.
Questions
What makes your practice different from traditional medical offices?
Our direct-pay model eliminates insurance bureaucracy, allowing personalized care with 60-minute appointments, same-day scheduling, and 24/7 physician access through a limited patient panel of 300.
How does the practice membership fee work?
The annual fee covers non-insurance-reimbursable services like 24/7 access, electronic communication, and medication management. It structures like a Senate representation model where all patients pay equal fees regardless of service volume.
Do you accept health insurance?
We operate as a cash-only practice without insurance contracts. Office visits are reimbursable through HSAs and PPO plans, but not HMOs or Medicare. This maintains our independence to work directly for patients.
What areas do you serve?
We serve all San Diego County communities including Encinitas, Carlsbad, La Jolla, and San Diego. House calls extend to patients' residences within our service area for medical necessity.
How quickly can I get an appointment?
Acute care appointments are typically available same-day or next-day with 60-minute slots. Our schedule maintains open capacity to accommodate urgent medical needs without wait times.
What payment methods do you accept?
We accept cash, checks, credit cards, and HSA debit cards. Payment occurs at time of service for office visits while membership fees offer quarterly, monthly, or annual payment options.