Business Details
50+ Years
experience
Emergency
services
Your Trusted Optometrists in Medford, WI
Healthview Eye Care Center has been dedicated to preserving and enhancing vision for over five decades. Our team of experienced optometrists combines medical expertise with advanced technology to provide comprehensive eye care services tailored to patients of all ages. We specialize in comprehensive eye exams, contact lens fittings, LASIK co-management, and treatment of ocular conditions like dry eye and myopia. Our optical departments offer a wide selection of designer eyewear and the latest lens technologies to meet diverse lifestyle needs.With a commitment to community health since 1973, our practice maintains personalized care while embracing innovation in vision science. Our staff prioritizes patient education and preventive care to ensure long-term eye health. Through two convenient Wisconsin locations, we serve as a trusted resource for families seeking reliable, compassionate eye care solutions.
Services
Comprehensive Eye Exams
Contact Lens Fitting
LASIK Co-Management
Dry Eye Treatment
Specialty Contact Lenses
Myopia Management
Eye Emergencies
Details
- Year established: 1973
Highlights and features
- 40+ years serving North-Central Wisconsin communities
- Advanced diagnostic technology for precise eye health assessments
- Personalized care from family-friendly optometric professionals
- Comprehensive services from pediatric exams to specialty lenses
- Locally owned practice with deep community connections
What people say
20/20 vision after LASIK
Comfortable contact lens fittings
Prompt emergency care
Knowledgeable friendly staff
Great frame selection
Services
Comprehensive Eye Exams
Our thorough eye examinations assess visual acuity, eye health, and systemic health indicators. Using advanced diagnostic equipment, we detect vision changes, eye diseases, and health conditions like diabetes. Doctors evaluate depth perception, color vision, and intraocular pressure while discussing personalized eye health strategies during 45-60 minute appointments.
Specialty Contact Lenses
We fit specialized contact lenses for complex vision needs including keratoconus, dry eye, and high astigmatism. Options include scleral lenses, hybrid lenses, and rigid gas permeable designs. Our optometrists conduct precise corneal mapping to ensure optimal lens fit and comfort for patients who cannot wear conventional contacts.
Dry Eye Treatment
Advanced dry eye management combines diagnostic testing with personalized treatment plans. We offer punctal plugs, prescription eye drops, and in-office procedures like LipiFlow thermal pulsation. Doctors educate patients on lid hygiene and environmental modifications to improve tear quality and ocular surface health through ongoing care programs.
LASIK Co-Management
Our pre-operative LASIK evaluations include corneal topography and refractive error analysis. We coordinate surgical referrals to trusted specialists while providing post-operative care to monitor healing. Patients receive comprehensive guidance about candidacy, procedure expectations, and alternative vision correction options during consultation appointments.
Pediatric Eye Exams
Early vision development assessments use age-appropriate techniques to detect amblyopia, strabismus, and refractive errors. We offer vision therapy programs for children with binocular vision disorders. Our doctors collaborate with schools and pediatricians to ensure visual skills support academic performance and developmental milestones.
People
Dr. Julie Thums
Optometrist
Doctor of Optometry with 20+ years experience in comprehensive eye care. Specializes in contact lens fittings and dry eye management. Active community member and mother of three active boys in Medford.
Dr. Betsy Meinel
Optometrist
Medford native with expertise in pediatric eye care and myopia control. Graduated Magna Cum Laude from Illinois College of Optometry. Actively involved in local community organizations with her growing family.
Dr. Mathew Mergenthaler
Optometrist
Focus on ocular disease management including glaucoma and diabetic eye disease. Clinical distinction graduate from Illinois College of Optometry. Enthusiastic outdoorsman and local resident.
Dr. Breanna Hoffmann
Optometrist
Specialist in specialty contact lens fittings with honors from Ohio State University College of Optometry. Native Medford resident committed to community eye health.
Questions
What's included in a comprehensive eye exam?
Our exams assess visual acuity, eye health, intraocular pressure, and systemic health indicators through tests like retinal imaging and visual field analysis.
Do you accept vision insurance?
We work with major vision insurance providers and offer direct billing for patient convenience.
What eye emergencies do you treat?
We handle eye injuries, infections, sudden vision changes, and foreign body removal during regular business hours.
