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Your Trusted Optometrists in Central New Jersey
Allied Vision Services has been a trusted provider of comprehensive eye care in Central New Jersey for decades. Our team of experienced optometrists combines advanced technology with personalized attention to ensure optimal eye health and vision correction for patients of all ages. We prioritize patient-centered care, offering thorough eye exams, customized contact lens fittings, and a curated selection of designer eyewear.

Our commitment to community extends to emergency eye care services and educational resources on vision health. With two convenient locations in Lawrenceville and Flemington, we blend the expertise of a large practice with the warmth of a neighborhood clinic, ensuring every patient feels valued and receives tailored solutions for their unique visual needs.
Services
Eye Exams Contact Lenses Eyeglasses Emergency Eye Care Specialty Eyewear
Highlights and features
  • We offer personalized eye care with decades of local experience.
  • Our team uses advanced technology for accurate diagnoses and treatments.
  • We provide comprehensive services from routine exams to emergency care.
  • Our curated selection includes designer eyewear and specialized contact lenses.
  • We prioritize patient education and long-term eye health management.
Services
Eye Exams
Our comprehensive eye exams detect vision issues and ocular diseases early, ensuring optimal eye health. Using advanced diagnostic tools, we assess visual acuity, eye coordination, and intraocular pressure. Patients receive personalized recommendations for corrective lenses or treatment plans tailored to their lifestyle and medical needs.
Contact Lenses
We specialize in custom contact lens fittings for all vision needs, including astigmatism and presbyopia. Our optometrists guide patients through trial lenses and provide samples for home testing. Follow-up appointments ensure comfort and proper lens hygiene, with options ranging from daily disposables to specialty designs.
Eyeglasses
Our optical center offers designer frames and high-quality lenses to correct vision and enhance style. Patients receive expert guidance on frame selection based on face shape and lifestyle. We provide durable, fashionable options for adults and children, including UV-protective and blue light filtering lenses.
Emergency Eye Care
We address acute eye emergencies like infections, injuries, and sudden vision loss. Our team provides immediate guidance over the phone and in-person treatment to prevent complications. Services include diagnosing corneal abrasions, foreign body removal, and managing severe allergic reactions.
Specialty Eyewear
Our specialty eyewear caters to athletes and professionals requiring enhanced visual performance. Custom fittings include sports goggles, protective eyewear, and computer glasses. We optimize lens tints, fit, and durability to improve safety, depth perception, and visual clarity in demanding environments.
People
Dr. John J. Russo
Optometrist
Dr. Russo graduated from the Pennsylvania College of Optometry in 1986 and has served Central New Jersey for over 35 years. He specializes in comprehensive eye exams and contact lens fittings, emphasizing patient education and preventive care.
Dr. Joseph Tobias
Optometrist
With a career spanning four decades, Dr. Tobias focuses on pediatric vision care and ocular disease management. He earned his optometry degree from Illinois College of Optometry and advocates for early vision screening in children.
Dr. Alexander McGowan
Optometrist
Dr. McGowan specializes in geriatric eye care and presbyopia treatment. He graduated from the Pennsylvania College of Optometry in 1990 and prioritizes personalized solutions for age-related vision changes.
Dr. Stuart Kolber
Optometrist
Dr. Kolber has practiced in Central New Jersey since 1977, focusing on corneal and contact lens care. He is a member of the American Optometric Association's Corneal and Contact Lens Section.
Dr. Markus Barth
Optometrist
Dr. Barth brings expertise in sports vision and performance eyewear. He has served on the American Optometric Association's Board of Directors since 1996 and emphasizes visual skills enhancement for athletes.
Questions
What services does Allied Vision Services offer?
We provide comprehensive eye exams, contact lens fittings, designer eyewear, emergency eye care, and specialty eyewear for sports and occupational needs.
Do you accept insurance?
Yes, we accept most major insurances and vision plans at both our Lawrenceville and Flemington locations.
How often should I get an eye exam?
Annual eye exams are recommended for adults, while children should be tested every 1-2 years or as needed for vision changes.
What should I do for an eye emergency?
Call our office immediately for guidance. For severe cases, visit the nearest emergency room while we coordinate follow-up care.
Do you carry designer eyewear brands?
Yes, we feature exclusive collections from Oakley, Ray-Ban, Cole Haan, and Etnia Barcelona for stylish, high-quality options.